Richard Jefferson, Social Entrepreneur, Cambia, started our typical Davos dinner discussion by a very challenging question. What if money was not the right measure of success ? What if we had all been thinking using the wrong referential ?

I should say most of us ended the dinner with more questions than answers with such an introduction. Think about why money and profits have become the measure of success. Why do we need them ? Well, probably to feel good in a very broad sense, from basic health and food to leisure.

Now you may ask yourself what is it exactly to feel good ? Well if you think about it more, it has nothing to do with money.

Richard Jefferson took the example of the evolution of music over the centuries. All the great musicians such as Mozart were creating their music in an open source way as they shared with everybody the way it was written. The profit business model has make the music industry evolve into a very closed industry where copyrights prevent most of the sharing. What is interesting is that technology takes it back to an open model where people share music again, software like garage band makes it extremely easy even for kids to produce music.

Richard believes that money made is the wrong metrics, our referential is wrong, we should be all focusing on what it is to build another model where people focus on feeling good, not profits.

If you look at open source models such as sourceforge or wikipedia, thousands of people build software or the best encyclopedia in the world not focusing on profits, they focus on recognition and that recognition makes them feel good, it has nothing to do with profits.

If you think about these models as a money being a wrong measure of success, you may ask yourself how to measure one’s contribution in a community, which is not always easy.

Richard Jefferson is building Bioforge, an open source initiative to “develop and validate new platforms for cooperative invention, improvement and delivery of biological technologies within a dynamic ‘protected commons’ “. Open source models are now growing outside of the software industry and Richard is a firm believer that they are a credible alternative model to profit driven models, which does not prevent people and companies to generate profits around them, keeping the core open source.

Richard says “Open source is not about public domain, but about behaviour. Take everything we did, but share nicely.” Richard thinks that these recognition based models may become more important than profit based models when enough people understand them and contribute.

At the end of the dinner, we had an interesting discussiong with Google’s co-founder Sergei Brin, John Battelle (Battellemedia) and Olivier Samwer (Jamba!) about open source and Google. This is one obvious limit of open source, if you open source the google ranking algorythm, everybody would cheat it.

Sergey Brin told me that you don’t want to open source everything anyway and quoted the idea of open sourcing a nuclear power plant system… Frightening.

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